Interactive direct-seller cost modelHelium Offload
Helium Offload
Underwriting Lab
Change the traffic, contract, and cost assumptions behind the report. The model solves for how much carrier-accepted traffic an independent offload seller needs at zero profit, a 20% operating margin, and a 30% operating margin.
01 · Choose a published case
Start from the report, then break it.
Each preset reproduces the workbook. Changes become a shareable scenario; reset returns to the published assumptions.
03 · 20% operating-margin test
Clears 20% hurdle
2.16×of required traffic
Traffic burden
Where the current case sits
Carrier-accepted GB per active location per operating day. Logarithmic scale.
Current case20 GB/day
Zero profit7.09 GB/day
20% margin9.27 GB/day
30% margin11 GB/day
At 20 GB/day, this route produces $730 of annual gross carrier revenue against $330 of modeled annual cost. Reaching a 20% operating margin requires 9.27 GB/day.
Annual cost anatomy
What the traffic has to pay for
Capital is annualized over the selected recovery period. Venue payment is the fixed fee plus the greater of the guarantee or revenue share.
Capital recovery$50
Site operations + internet$120
Allocated platform overhead$50
Variable operations$37
Venue payment$73
Workbook read-through
Works when activation is mostly configuration and portfolio overhead is spread across many controlled sites.
- Evidence confidence
- Low/medium: the brownfield structure is credible; per-site costs remain analyst scenarios.
- Cost inputs
- S13
- Traffic inputs
- S17
04 · Published-case comparison
The same ten cents meets five cost stacks.
These rows remain fixed at the workbook’s published assumptions, so the comparison does not move when you edit the scenario above.
RouteBase paid trafficZero profit20% marginCost / paid GB20% coverage
05 · How the model works
Every number is a bill that paid traffic must cover.
Build paid traffic
Visits × eligible-device share × attachment × GB per attached device. Ordinary venue Wi-Fi does not count.
Price the traffic
Paid GB × active days × gross carrier payment per GB. The published cases use $0.10/GB.
Pay the cost stack
Capital recovery, site operations, internet capacity, allocated platform overhead, per-GB costs, and the venue contract.
Solve the hurdle
The model finds the paid GB/day at which revenue covers the bill with zero profit, a 20% margin, or a 30% margin.
Model status: all published presets reproduce the source workbook. Inputs marked S13–S19 include analyst scenarios; they are not disclosed Helium or operator contract terms.